Press & Media
Press releases, industry coverage, podcast interviews, quarterly IMPACT Reports, brand assets, and media contact for journalists, editors, and analysts covering the car wash and oil & lube industries. Welcomemat has served this industry, and only this industry, for more than 20 years.
Industry Coverage
Articles, interviews, and announcements published by the car wash industry's leading trade outlets: the International Carwash Association, Professional Carwashing & Detailing, and Car Wash Biz Center.
An ICA Champions Corner feature on how operators convert local search visibility into paid memberships. It covers why ranking in Google's top-three map pack for "car wash near me" has become foundational, how consistent review generation and response strategy compound that visibility, and where community and fundraising programs fit once the search fundamentals are in place.
Read on carwash.org →Welcomemat's Brian Mattingly joins Professional Carwashing & Detailing's Wash Talk podcast to discuss how AI-driven search is reshaping customer acquisition for car washes, what actually generates qualified digital leads, and how operators should be measuring return on email and SMS marketing.
Watch the interview →The third edition of Welcomemat's quarterly benchmarking report, compiled from performance data across thousands of car wash locations on the Welcomemat platform. The Q2 report covers Google and Meta paid advertising performance, local SEO trends, the keywords driving the greatest visibility for car wash businesses, and fundraising campaign results.
Read on carwash.com →Coverage of Welcomemat's newest FlexText™ capability: an AI-assisted campaign builder that lets operators generate, schedule, and launch email and SMS campaigns (win-back offers, membership drives, review requests) without a dedicated marketing team.
Read on carwash.org →NXT Wash and Welcomemat announce a strategic integration combining point-of-sale and membership infrastructure with Welcomemat's marketing platform, giving operators a single connected growth stack from customer acquisition through membership retention.
Read the announcement →How the AMP and Flagstop Car Wash integration closes the loop between marketing spend and member growth by connecting campaign data directly to conversion so operators can see which channels are actually producing memberships.
Read the announcement →Welcomemat's presence at the 2026 Southwest Car Wash Association Show: sponsorship, an education session for operators, and the debut of a new product built for multi-location car wash marketing.
Read on carwash.com →Newswire
Distributed through Press Advantage to a network of 500+ outlets including AP News, Yahoo Finance, Google News, and regional ABC, NBC, CBS, and FOX affiliates. Full text of every release is available at the links below.
Welcomemat published a new Car Wash SEO resource documenting its approach to map pack optimization, Google Business Profile management, citation management across 300+ directories, AI search visibility, and competitive backlink analysis. The release details a documented client result: a 27-location operator improved average map pack ranking 27.9% in 90 days. See more in the case studies.
Welcomemat and Professional Carwashing & Detailing co-hosted a complimentary educational webinar on how AI-powered search (Google AI Overviews, ChatGPT, Perplexity, and voice assistants) is changing how customers find car washes, and what operators can do to appear in those answers.
The Q1 2026 edition of Welcomemat's quarterly IMPACT Report, compiled from platform performance data across thousands of car wash locations, giving operators benchmark data on paid advertising, local search, and campaign performance against industry peers.
A strategic integration between NXT Wash and Welcomemat connecting operations and membership data with Welcomemat's marketing platform, so operators can manage acquisition, conversion, and retention from one connected system.
A complimentary operator training session covering local search fundamentals: Google Business Profile completeness, keyword-aligned descriptions, photo and post cadence, review response, and how those signals combine to move map pack position.
Welcomemat's sponsorship, education session, and new product debut at the 2026 SCWA Show, one of the largest annual gatherings of car wash operators in the United States.
Welcomemat served as a Platinum sponsor and delivered keynote education at the New England Carwash Association Vendor Showcase, presenting to regional operators on digital marketing strategy.
An operator-focused session on review generation, AI-assisted review response across Google, Yelp, Apple, and Bing, and competitor reputation benchmarking, plus how reputation signals feed local ranking.
The launch of welcomemat.com's redesigned site, built to give car wash and oil & lube operators clearer access to the platform's solutions, case studies, and educational resources.
For Republication
Approved copy for use in press releases, articles, event programs, and media coverage.
Welcomemat is a full-service digital marketing agency with more than 20 years of experience serving the car wash and oil & lube industries. Based in Atlanta, Georgia, the agency is a certified Google and Meta partner offering advanced SEO, AI-powered website design, digital advertising, FlexText™ SMS and email marketing, integrated direct mail, digital fundraising, social media management, and reputation management.
Welcomemat works with single-location operators and national multi-location brands, applying the same systematic, data-driven approach across every client. The company publishes the quarterly IMPACT Marketing Report, an industry benchmarking study compiled from performance data across thousands of car wash locations on the Welcomemat platform.
Welcomemat is a member of the International Carwash Association, Southwest Car Wash Association, New England Carwash Association, Mid-Atlantic Carwash Association, Heartland Carwash Association, Southeastern Car Wash Association, and several state associations. More information is available at welcomemat.com.
Short version (45 words)
Welcomemat is an Atlanta-based digital marketing platform built exclusively for the car wash and oil & lube industries. A certified Google and Meta partner with 20+ years in the category, Welcomemat delivers SEO, AI-powered websites, digital advertising, FlexText™ SMS and email, social media, and reputation management.
Fast Facts
Verified company details for journalists, editors, and event organizers.
| Company name | Welcomemat |
|---|---|
| Experience | Serving the car wash and oil & lube industries for 20+ years |
| Headquarters | 945 E Paces Ferry Rd NE, Suite 1700, Atlanta, GA 30326 |
| Phone | 404-841-2226 |
| Website | welcomemat.com |
| Industries served | Car wash and oil & lube |
| Solutions | Advanced SEO, AI-powered premium websites, digital advertising (Google & Meta), FlexText™ SMS and email marketing, integrated direct mail, digital fundraising, organic social and reputation management, call tracking, 24/7 AI chatbot |
| Certifications | Google Partner, Meta Business Partner |
| Association memberships | ICA, SCWA, NECA, MCA, Heartland, SECWA, WCA, PA Carwash, NYSCWA, CWONJ |
| Select clients | Flagstop Car Wash, Captain Car Wash, Sudzy Salmon, Rainforest Carwash & Oil Change, Ronny's Car Wash, Delta Sonic, Foam & Wash, Bubble Barn |
| Recurring publication | IMPACT Marketing Report (quarterly benchmarking study) |
| Press profile | Press Advantage: Welcomemat |
Contact
For interview requests, expert commentary, IMPACT Report data, speaking inquiries, and high-resolution brand assets.
Vice President, Welcomemat
945 E Paces Ferry Rd NE, Suite 1700
Atlanta, GA 30326
404-841-2226
requests@welcomemat.com
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Brand Assets
Official Welcomemat brand elements for editorial and event use. For vector files or format-specific requests, contact requests@welcomemat.com.
Horizontal logo, reversed
Use on navy, blue, or dark photography
Icon mark
Use where the full wordmark won't reproduce legibly
#772A77
#15477F
#C93264
#85BF41
#21AAC8
#141931
#FFA300
#F4FAFD
Distribution
Company releases are distributed through Press Advantage and picked up by trade and general news outlets.
More From Welcomemat
Background material referenced across the coverage on this page.
Documented client results across single-site and multi-location operators, including the 27-location map pack program cited in our June 2026 release.
The full local search resource: map pack strategy, Google Business Profile management, citations, and AI search visibility.
Recordings and upcoming sessions, including the IMPACT Report briefings and the AI search webinar with Professional Carwashing & Detailing.
Ongoing analysis of car wash marketing, local search, membership growth, and reputation management.
Welcomemat works with journalists, trade editors, podcasters, and analysts covering the car wash and automotive services industries. We respond to media inquiries within one business day and can provide data, commentary, and operator case results on request.