At Welcomemat, we're commited to bringing you the very best services in the industry. Here's the latest product and service updates to help you suceed.
More Flexibility for Self-Service Text & Email Campaigns
Clients now have more control over self-service text and email blast campaigns after they are created.
With this update, clients can edit a campaign and retest it before it goes out, helping them catch updates,
improve messaging, or confirm everything looks right before customers receive it. Clients can also stop a
campaign that is scheduled for a future send, giving them added flexibility if timing changes, details need to
be revised, or the campaign should no longer be sent.
How this helps:
This gives clients greater confidence and control when managing customer communications. They can
make last-minute improvements, avoid sending outdated information, and ensure every campaign is
accurate before it reaches customers.
Improved Email Deliverability Management
We have completed improvements around how hard and soft email bounces are handled.
When an email hard bounces, meaning the message is permanently rejected because the address may not
exist or cannot receive email, that customer will now be automatically unsubscribed. When an email soft
bounces, meaning the message was temporarily rejected, the system will continue trying for a limited
number of future sends. If the customer soft bounces five or more times, they will also be automatically
unsubscribed.
How this helps:
This helps keep email lists cleaner and more reliable by automatically removing addresses that are unlikely
to receive messages. Clients benefit from stronger list health, better deliverability, and fewer wasted sends
to invalid or unreachable email addresses.
Smarter Ad Audience Exclusions for Meta & Google
The system now automatically refreshes exclusion audiences for active Meta and Google campaigns each
night.
This means customers who have already taken the desired action, such as joining a car wash club,
completing an oil change, or redeeming a promotion, can be automatically suppressed from seeing certain
ads. For car wash programs, customers who cancel their club membership can be removed from the
exclusion list so they may receive win-back advertising again.
How this helps:
This helps clients reduce wasted ad spend by avoiding ads to customers who have already converted or
redeemed the offer. It also supports smarter win-back marketing by allowing canceled club members to
become eligible for future campaigns again.
