Car Wash Marketing
to Gain New Customers
For over 20 years, Welcomemat has helped car wash owners drive conversions through its fully integrated digital marketing platform tailored to the car wash industry with:
- Digital Marketing
- Retention and automation tools
- Email and SMS
- AI-Powered Website Software
- Digital Marketing and Advanced SEO Services
- Social Media Management
Welcomemat is The Choice of Leading Car Wash Companies
AI Powered Premium Websites that Convert
Build your website into a high-performing digital hub with expert design, responsive functionality, and SEO best practices that drive traffic, boost engagement, and increase conversions and memberships. Streamline the customer experience by integrating an AI-powered chatbot that offers 24/7 support, answers FAQs, and assists with basic membership management, all without the need for additional staff.
Advanced SEO Services to Get Your Car Wash Found First
Welcomemat’s dedicated SEO team combines innovative tools and proven tactics to help your car wash locations rise in local search rankings, map pack rankings, and AI driven searches driving new customer acquisition, new member acquisition, and converting more traffic through a hyper-local, data-driven approach.
Whether you operate a single location or a multi-site brand, we help you get discovered and stay ahead of your competition online.
Digital Ads to Drive New Customer Acquisition
Welcomemat’s digital advertising solutions help car washes gain visibility and grow their customer base. With over 20 years of experience and tools built for high-converting campaigns, target your best potential customers across digital platforms, turning online engagement into on-site visits and long-term loyalty. Welcomemat’s Integrated and seasoned data models have consistently beat digital benchmarks.
FlexText™ Text Marketing with Email
FlexText™ is driven by capturing customer and lead data so you can begin communicating directly with your existing customers, members and leads. FlexText™ ’s powerful text marketing and email marketing engine will allow you to increase customer frequency, boost traffic, convert memberships, and drive revenue growth.
Work With Us
Welcomemat is a 20-Year Car Wash Industry Veteran
The Welcomemat team sees ourselves as dedicated partners to our clients, fully invested in their success. Our comprehensive process involves coming alongside our clients to offer tailored guidance, deeply analyzing locations and market areas to identify the best opportunities. We take pride in sharing proven best practices and leveraging our extensive years of marketing expertise to work diligently for you. By fostering collaborative relationships, we ensure that we understand your unique needs and goals, allowing us to create strategies that drive tangible results and support your growth every step of the way.
One Unified Platform for Total Control
Harness a fully integrated marketing ecosystem that combines time-tested tactics with modern digital tools. Save time and resources by tracking every campaign from a single unified dashboard, so nothing slips through the cracks.
Track Campaign Performance
- Digital Ads (Meta & Google)
- Integrated Direct Mail
- Digital Fundraising
Reputation Management
- Google Business Profile, Yelp, Apple, Bing
- Respond to reviews with AI Response tools
- Competitor comparison
FlextText/Email Automated Campaigns
- Exclusive offers
- Win Back campaigns
- Generate and amplify positive Google reviews
- Keep retail customers engaged
Organic Social with AI Powered Response Tools
- Post on Meta & Google
- Schedule out updates
- Develop content with AI Tools
Chatbot - 24/7 AI Assistant
- Service Customers 24/7
- Reply to all Missed Calls
- Launch SMS Conversations
Call Tracking
- Improve Customer Service
- Boost Conversations
- Enhance Your Reputation
- Optimize Your Ad Spend
Car Wash Owner Testimonials
Our satisfied clients trust us to drive real results. From eye-catching promotions to targeted digital campaigns, we help car wash businesses attract more customers, boost memberships, and increase revenue. With data-driven strategies and creative branding, our clients see lasting growth and stronger customer loyalty.
We’ve used Welcome Mat for over 5 years at Don's Carwash and would definitely recommend it. It keeps us top-of-mind with customers with out a lot of extra marketing dollars. The sales representatives that we have had are top notch in all ways. Highly recommend!
Darla M.
Don's Car Wash
Brian C.
Wash Wizard Car Wash
We found the team at Welcomemat very responsive to our needs. They listened to our feedback and made adjustments to our programs to make them even better. They have a great portal that we can use to access our customer data and analyze our programs.
Catherine R.
Flagstop Car Wash
As a small but growing company, when we invest in software or vendor services, we go all in—exploring every tool, feature, and opportunity to ensure we’re getting the maximum value and impact. Welcomemat, and especially our Client Services Manager Hannah Gazaway, have absolutely risen to the occasion. Hannah feels like an extension of our Flagstop team. She’s an excellent communicator, highly organized, and always on top of the many projects and questions we send her way. What we’ve appreciated most is the variety of services Welcomemat offers to support our car wash needs—from fundraising tools and dealership programs to SEO growth, digital advertising, brand reputation management, and even streamlining our presence across multiple social media channels. It’s been a truly strategic partnership that has elevated our marketing efforts and guest engagement.
Welcomemat has done tremendous things for my business and I'm really excited about the growth that I'm seeing this year, particularly how easy it's been. Welcomemat has made it really turn-key for me to get new customers in the door. I think that we provide an excellent product, so as long as we have people trying it, we can show them how great the Bubble Barn is and Welcomemat has made it really easy for us to do that.
Jessica Z.
Bubble Barn
Welcomemat has given us the ability to connect the dots between marketing campaigns and direct member growth – this is the first time we’ve been able to directly tie revenue to all of our marketing campaigns.
Gary B.
Foam & Wash Car Wash
Proud Member of the Car Wash Industry
